FOR IMMEDIATE RELEASE
October 24, 2001
Digital Leisure Inc.
AnJon Inc. Inks Licensing and Distribution Deal with Dragon's Lair LLC and Digital Leisure for Dragons' Lair 3D Action Figures.
Historic Dragon's Lair Arcade Game Played by more than Quarter Billion People Worldwide.
Rockford, IL - October 24, 2001 - AnJon, Inc., manufacturer and marketer of action figure toys, announced today the signing of a licensing agreement with Dragon's Lair LLC, Santa Isabel, CA, and a distribution agreement with Digital Leisure of Ontario, Canada. The agreements enable AnJon, Inc. to produce action figures of some of the game's most recognizable figures including Dirk the Daring, Mordroc the Evil Wizard, Princess Daphne and Singe the Dragon as well as the new characters that players will experience in the Dragon's Lair 3D video game.
The original Dragon's Lair arcade game has been one of the top selling arcade and video games over the past 18 years, and has been played by more than a quarter of a billion people worldwide since its release in the early 1980s. Dragon's Lair was the world's first animated video game, is one of only three games on display at the prestigious Smithsonian Institution and is one of the most influential video games in history, responsible for inspiring many of today's top video game designers. Dragon's Lair LLC will be releasing a new Dragon's Lair 3D version of the game in 2002.
Anjon, Inc. anticipates releasing the first wave of action figures at the beginning of the second quarter of 2002.
Additionally, AnJon, Inc. announced that it would be working with Digital Leisure for the distribution of the action figure line. Daniel Dern, vice president of operations for AnJon, Inc., said Digital Leisure was a perfect partner for the company because of its extensive background with Dragon's Lair property including publishing of the CD-ROM and DVD-Video versions, in addition to their international distribution contacts. Also, Digital Leisure's extensive experience and knowledge in the highly competitive consumer products markets was a plus.
For more information please contact AnJon, Inc. Daniel Dern, vice president of operations at 815-877-4986 or James Jolly, vice president of sales for Digital Leisure, at 705-735-2931.
Digital Leisure Inc.